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El Segundo Hopes to Change Name of Sepulveda

The city of El Segundo has voted to change the name of Sepulveda Boulevard to Pacific Coast Highway, and is hoping Manhattan Beach follows suit. The City Council initiated the vote at Tuesday's meeting, but the name change must be formally proposed to and approved by Caltrans.

If approved, the street name would be inconsistent throughout the beach cities as Pacific Coast Highway through Redondo and Hermosa Beach, to Sepulveda Boulevard in Manhattan Beach, and back to Pacific Coast Highway in El Segundo. Currently, Sepulveda Boulevard becomes Lincoln Boulevard after LAX and reverts back to Pacific Coast Highway in Santa Monica. Caltrans has previously stated that if such a name change were to occur, it would prefer to change the name in both El Segundo and Manhattan Beach.

The name change is part of a marketing plan aimed to associate El Segundo with the city's neighboring beach cities. Many associate El Segundo with Los Angeles, the airport, and the large Chevron Refinery it houses. A marketing campaign launched in 2013 by the El Segundo Economic Development Advisory Council (EDAC) sought to attract new businesses, which was largely successful: in 2015, El Segundo was named the most business-friendly city in Los Angeles County.

Now, the EDAC is focusing on increasing the association of El Segundo as a beach city. Several members of the EDAC who are real estate brokers argue that a "Pacific Coast Highway" address versus a Sepulveda Boulevard address for the many businesses in El Segundo will boost this association.

Manhattan Beach has not yet formally considered changing the name of Sepulveda. El Segundo Mayor Suzanne Fuentes wrote a letter in 2015, which went unanswered. According to Manhattan Beach Mayor David Lesser, the name change is not a priority for the city at the moment. Whether Manhattan Beach will get on board remains to be seen. The city was unwilling to change the name of Artesia Boulevard to Redondo Beach Boulevard as part of a proposal in recent years, objecting partially because Mira Costa High School in Manhattan Beach would have a Redondo Beach Boulevard address.

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